Facebook is a campus minister's best friend. Not only does it track student's social networks and points to tremendous amounts of personal information such as web pages, blogs and photos, it now tracks important social information such as the top books students are reading, the music they are listening to, movies they are watching, organizations they are joining, and their political views. Not only that, but it tracks trends in each of these categories and more, showing how much certain things are increasing or declining. Fantastic. I hope campus ministers are learning how to use tools like this.